Product Lifecycle Management Solutions

IP-transformation and accelerating competition is forcing service providers to be more creative and agile in rolling out new product offerings. The primary way in which operators can differentiate themselves going forward is around innovative product offerings.

Huge variations of bundled services are being introduced more quickly, with a shorter shelf-life, many of which are linked to events or consumers’ lifestyles. Until now, product and marketing managers within service providers have relied on paper-based and highly manual processes to support the definition and roll-out of new offerings. More importantly, the processes to handle product changes are incomplete and untimely, and figuring out the implications of product changes is a ‘best effort’ task.

The scale of the problem is already well beyond the capabilities of current product management approaches. Operators already have millions of product items to manage and hundreds of changes per month to contend with. It's only going to get worse.

Ceon combines four key solution elements in the Product Control Center (PCC) solution to address the product management challenges operators face:

1. Modeling

Incorporates Telecommunications domain knowledge
Provides layered product and offer modeling capability

2. Product Search and Validation Engine

Addresses huge solution search problem when creating complex products
Deals with combinatorial complexity of underlying components
Tracks and processes dependencies and requirements to find valid or legal products
Supports a guided iterative process for product creation

3. Change Management

Understands implications of changes of underlying components
Supports making decisions to handle changes and product retirements

4. Data Synchronization and Reconciliation

Receives/synchs definitions with external systems
Does not require ‘fork-lift’ OSS replacement

End-to-End Product and Offer Modeling Solution