 Service providers are rapidly transitioning from offering basic voice, video and data services to marketing, selling and delivering dynamic bundles of broadband, mobile and entertainment products. In the new competitive environment all service providers in every market segment will sell complex bundles of IP-based products and services. Fast moving operators are deploying flexible state-of-the-art IPTV and VoIP service delivery infrastructure that will not only allow them to deliver high quality television services, but also deliver Video on Demand (VOD), Subscriber Video on Demand (SVOD), messaging, internet access, music streaming and interactive gaming. These integrated data, VoIP and IPTV infrastructure platforms enable deliver of new features such as display of phone-caller-ID on the TV screen and automatic pausing of the VOD movie when the phone handset is picked up.
Successfully moving to a triple-play or multi-play service model will require implementation of operations support systems solutions that can tackle the customer care, order management, service provisioning and back-office automation needs in delivering bundled broadband and entertainment-on-demand services. Operators need fulfillment systems where they can create a catalogue of dynamic service offerings, capture orders for simple and bundled service, decompose customer orders into underlying work orders, orchestrate all the activities to turn up services, and interface with network elements and related software applications to activate services.
This executive brief provides an overview of a comprehensive service fulfillment solution through illustration of an actual service provider implementation. It highlights the various touch-points and issues that would need to get resolved to enable seamless flow-through provisioning. This document also provides a blueprint for how a service provider can implement such a solution by reviewing Ceon’s offerings. Ceon provides the optimal mix of software products and integration services to address any systems challenges. Service providers can choose to implement Ceon’s end-to-end software platform, or select specific applications in the platform, or retain Ceon’s experts to integrate existing software systems and network resources. |
